- Provide emotions, motivation, joy and excitement about fly fishing

- Present the discipline from a holistic perspective, ranging from fishing itineraries, experiences, modern and classic fly patterns along with entomology details of European insects

- Inspire a community of anglers that live their passion striving towards a respectful and conscious approach to nature. Endorse harmony and open-minded reflections

- Promote all fly fishing techniques for the most diverse fish species and waters.

Dreaming of a time when oceans, rivers, lakes are free of pollution, full of healthy, self-procreating fish populations.